NEWS: Deezer Launching new plan for families
Launching first in France for Orange subscribers, where Premium+ customers can upgrade their existing subscription for only €5 per month, the new family plan will allow up to six family members to create individual profiles with access to over 35m songs and 40,000+ podcasts.
Each registered member will be able to access the service anytime and anywhere, even if another family member is using the account simultaneously. Individual profiles will also receive personalized recommendations through Flow for an experience tailored to each member of the family.
Parents also have the option to let their children have access to a dedicated 'Kids' section, created for under 6's, which includes music, lullabies, nursery rhymes and audio books. Subscribers can also listen to 'Family Mix', a first for any music service, which features a shared playlist of favourite songs from each family member.
"We cannot wait to share Deezer Family with the world, and are excited to be starting the rollout-out in France just in time for Christmas " said Alexis De Gemini, MD of Deezer France. "The option to have up to six profiles running from one account means that we are able to bring music to more people than ever before, whilst delivering a tailored experience for all. Whether you want to let your kids fall asleep by listening to lullabies or get everyone excited with our Family Mix, we've got you covered."
"We know how popular shared family plans are with our customers in France, so we couldn't be more excited to be working with Deezer for this launch," said Christian Bombrun, Director of Entertainment and New Uses Orange France. "As consumers digital needs evolve it is important for us to work with partners that can deliver an experience that works as well for the individual as it does for the family."
Deezer Family Plan is set to roll out in other markets following France in the coming months.
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